sales-lead 
Sales Engine
JANUARY 7, 2016
How many car dealerships have had to change their sales approach because people are more informed about what the car should cost before they ever take a test drive? So how can you use content to generate more leads at the top of the funnel? The Internet has crushed a sales rep’s ability to get in front of enough prospects.
Sales Engine
AUGUST 23, 2016
When it’s all over, you ship the booth and collateral boxes home and collect the leads for sales. The world has changed, and the internet is now crushing a sales rep’s ability to generate their own leads. For sales, knocking on doors isn’t really an option. The buyer has WAY more control than they used to.
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Sales Engine
OCTOBER 8, 2015
When it’s all over, you ship the booth and collateral boxes home and collect the leads for sales. The world has changed, and the internet is now crushing a sales rep’s ability to generate their own leads. For sales, knocking on doors isn’t really an option. The buyer has WAY more control than they used to.
Sales Engine
OCTOBER 9, 2015
When it comes to B2B marketing—whether it be social media, email marketing, blogs, white papers or attending trade shows—it has to be about lead generation. Not that there isn’t branding and awareness value in these projects. That usually requires an expensive, highly trained sales rep to get the deal closed.
Sales Engine
APRIL 13, 2016
Just because B2B companies are investing heavily in content marketing doesn’t mean that they’re successful at generating the leads they need for business growth. Additionally, 85% of the companies surveyed indicate that lead generation and sales growth was their primary objective for greater investments.
Sales Engine
JUNE 9, 2016
Creating an end-to-end lead generation process with content marketing requires that your top-of-funnel content (the content that focuses on early stage buyers and is commonly found in blogs) is tied together with your premium conversion assets. So what does the professionally trained sales rep do? But it can’t stop there.
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