KoMarketing Associates

FEBRUARY 21, 2017

As a paid search consultant, you should be prepared to answer a few questions to the skeptical client who thinks that branded conversion volume can just be acquired for free through organic traffic based on brand loyalty alone. Create Higher Quality Leads & Look Farther Down the Purchase Funnel.

Activities 136

Activities Campaigns Branding Brand Identity 136

KoMarketing Associates

SEPTEMBER 3, 2015

Their web developer was offering them a monthly SEO package as a component of the entire sales process. You can replace “web developer” with “PR Firm”, “Branding Agency”, “marketing consultant”, etc. They were redesigning their website. How To Evaluate a Monthly SEO Package.

SEO 120

SEO Work Management Marketing Management Lead Ranking 120

KoMarketing Associates

MARCH 7, 2013

While the report reveals that, in 2012, social media as a whole brought in a smaller fraction (5%) of traffic and leads to B2B websites, it shows great potential. Twitter in particular proved to be the strongest performing platform for generating leads through social media. ” Follow Stacey at https://twitter.com/sacevero.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

KoMarketing Associates

MAY 1, 2013

and Canada, represents a full range of industries (advertising/marketing, software, consulting, manufacturing, healthcare, and finance), functional areas, and company sizes. Lead generation is the highest ranked goal (82%) for software marketers, according to the report findings. Lead management/nurturing (66%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

KoMarketing Associates

DECEMBER 8, 2015

Ascend2’s “2015 Lead Generation Trends” report revealed that 70 percent of marketers believe improving the quality of leads is their most important lead generation objective, followed by increasing sales revenue (58 percent) and boosting the overall number of leads (54 percent). source ).

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

KoMarketing Associates

MAY 24, 2012

Problem: You are a specialized consulting firm and your site only averages about 10,000 unique visitors every month. Wha t it means for B2B: With open rates that average around 15 to 20% for most B2B companies, email is a very powerful way to nurture leads and communicate. So why aren’t more B2B advertisers utilizing it?

B2B Marketing 120

B2B Marketing Marketing Management Sales Qualified Leads Allocation 120

KoMarketing Associates

JANUARY 15, 2019

According to the report, B2B buyers consult an average of 4.9 I don’t want marketing- or sales-speak. Then, focus on building a strategic review program with a site the focuses on content rather than lead generation. Furthermore, what types of resources are marketers providing to cater to their target audiences?

Consulting 121

Consulting B2B Marketing B2B Case Studies 121