The Point
APRIL 18, 2011
Good video content engages customers and prospects like no white paper or webinar can. And integrating video content into a campaign microsite or lead nurturing program is an effective way to add spark and visual interest and drive response. highlights of last year’s user conference. So why don’t more B2B companies use video?
SnapApp
FEBRUARY 22, 2016
Two years ago, G3 Communications merged their secondary conference into Content2Conversion to give both content and demand gen marketers a place to team up and get the most out of our programs. As it has in the past, this year’s C2C conference helped marketers focus on that message.
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SnapApp
FEBRUARY 23, 2016
Two years ago, G3 Communications merged their secondary conference into Content2Conversion to give both content and demand gen marketers a place to team up and get the most out of our programs. As it has in the past, this year’s C2C conference helped marketers focus on that message.
markempa
AUGUST 17, 2007
A lead nurturing program can leverage existing investments that you have made in other marketing tactics such as events, white papers, contributed articles, or any other thought leading content. Here are some online examples such as: blog posts, podcasts, vidcasts, webinars, e-books, personalized microsites, wikis, and other multimedia.
SugarCRM
DECEMBER 11, 2013
Microsites. White Papers. Fused Conference. Email Marketing. Drip Marketing. Nurture Marketing. Email Designer. Email Personalization. Testing Deliverability. Behavioral Targeting. Can Spam Compliance. Lead Capture. Internet Lead Capture. Lead Routing. Video Hosting. Website Tracking. Web Analytics. Web Visitor Alerts.
markempa
FEBRUARY 9, 2015
Direct mail examples: personal letters, dimensional mailers, books, post cards, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories and third-party articles. White papers — Discuss industry trends and challenges, and solutions. Touch 5 — Relevant white paper via email.
WebMarketCentral
DECEMBER 6, 2007
Marketing & PR Tactics Tactics specify how the identified marketing and strategies will be implemented, and how the tools that will be identified in the next session will be used to support the stated marketing and PR objectives. This is really the "meat" of the plan, the action items. That ought to get you started!
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