Marketing Craftmanship

FEBRUARY 16, 2017

Regardless of industry, conferences and seminars can be a significant waste of time, money and opportunity. But the conference sponsor is typically not at fault for the lack of return on this marketing investment. Do I have the internal discipline to make conferences a worthwhile investment?

Conference 100

Conference Lead Scoring Lead Ranking Guerilla Marketing 100

Marketing Craftmanship

APRIL 2, 2015

Regardless of industry, B2B conferences and seminars can be a significant waste of time, money and opportunity. But the conference sponsor is typically not at fault for the lack of return on this marketing investment. Do I have the internal discipline to make conferences a worthwhile investment?

Conference 100

Conference Tactics B2B Marketing Planning 100

6sense

NOVEMBER 9, 2021

We run a large virtual conference and we don’t offer booths. Vendor assets are presented in the same screen people watch speakers from (we use PathFactory). We flipped our September user conference to virtual this year, physical next year. Sponsors can also secure speaking slots.

Guerilla Marketing 48

Guerilla Marketing Lead Ranking Marketing & Strategy Vendors 48

The Effective Marketer

JANUARY 3, 2009

Blogs, magazine articles, whole books were written on marketing strategies and tactics and how to tweak your website to get higher Google rankings, how to use Guerilla Marketing and all the other interesting tools in the marketer arsenal but those are mainly that: tools. Without good judgement, they are a waste of resources.

Planning 100

Planning Effectiveness Work Management Marketing Management 100

Hubspot

FEBRUARY 9, 2017

Every year, the city of Austin, TX is taken over by an event known as SXSW: A self-described conference and collection of festivals that “celebrate the convergence of the interactive, film, and music industries.” 3) Transform the space. Google once creatively pulled this off with Zappos. 5) Teach people something.

Planning 28

Planning Tips Advertising Agencies Contingency Planning 28

Buzz Marketing for Technology

JULY 21, 2008

just got back from a two-day conference in Ottawa on Knowledge Management, sponsored by the Conference Board of Canada. What was eye-opening to me was the perspective of the substantial number of representatives from the public sector present at the meeting. Guerilla News Network. MADE IN CANADA. trust your instincts. <

Lead Ranking 100

Lead Ranking Budget Programs Aggregators Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

A t last weeks conference, one of my presentations was on PKM. Compile a list of observations and systemic problems that PPI cannot resolve, and present them to senior management for them to address. Guerilla News Network. MADE IN CANADA. trust your instincts. < Personal Knowledge Management (PKM) -- an Update.

Enterprise Management 100

Enterprise Management Work Management Personalization Peer-to-peer 100