government vendor solutions 
Martech
SEPTEMBER 22, 2023
This is Part 3 of a four-part series on how AI will be infused into marketing automation platforms. CRM and marketing automation platform (MAP) vendors are embedding genAI capabilities into their existing applications, and so are Microsoft and Google in their general-purpose productivity suites, Office and Workspace.
Marketing Insider Group
AUGUST 10, 2020
We leverage ABM to focus on a specific set of accounts determined collaboratively by sales and marketing to deliver end-to-end programs at the account level with specific objectives and goals for targeted accounts. Q: Modern Marketing requires “measurements that matter” and ABM is certainly not unique.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Martech
JULY 23, 2021
Some daredevil planners might have found it worth the risk to plan a live event this year, but so many marketers have now pivoted and evolved the virtual event experience that waiting and seeing now appears to be the safe bet. Get your business goals in order first before selecting a tech vendor. Chris Wood, Editor. Read more here.
Outreach
JUNE 2, 2020
The past few months were a whirlwind as we planned, prepared for, and executed the Unleash Virtual Summit, the largest virtual sales conference in the country. Until 2020, it was always a premier sales engagement conference that attracted thousands of sales leaders to meet in person, mingle, and learn together. Then we mobilized.
chiefmartech
DECEMBER 27, 2016
For instance, you can see in this slide from Salesforce some of the many ways that they intend to apply Einstein in specific products of theirs: But does this mean that smaller martech vendors are going to be shut out of this AI wave of the industry? These can and will be used by martech vendors, of course, to stay competitive in the AI era.
ClickZ
AUGUST 12, 2019
Understandably, customer experience has been a top priority for many marketers — a huge shift in process that offers enormous business impact. Customer experience gets hyped at conferences, in board rooms, and by snazzy experience cloud vendors selling “omnichannel, full-funnel, personalized, AI-driven, etc. experiences.
Marketing Insider Group
JUNE 15, 2020
I first had the opportunity to first hear Scott Brinker, VP of Platform Ecosystem at HubSpot, speak at the ITSMA Marketing Vision event several years ago. I later saw him give the keynote address at the Boston MarTech Conference along with guest appearance on marketing-related webinars.
Expert insights. Personalized for you.
113 
Let's personalize your content