The ROI Guy
FEBRUARY 10, 2015
Price - The amount a customer pays for the product/ service with pricing set based on the perceived value, competitive comparisons and price elasticity. As a result, according to research a few years back from Forrester, the 4-Ps of marketing are outdated and in need of a major rethink.
The ROI Guy
AUGUST 26, 2015
Think back to the 90's: Bill Clinton and the Bull market, Flip phones and the Internet, Forrest Gump and Pulp Fiction, Boy Bands and Nirvana, Friends and Seinfeld. and if you were in IT, it was all about TCO – Total Cost of Ownership. TCO was first developed in 1987, to help compare the costs of different compute infrastructure.
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Heinz Marketing
SEPTEMBER 21, 2020
You may recognize her from her time at SiriusDecisions in Forrester. So you’ve been kind of a household name of B2B for a while, and literally in March, you left Forrester to go to ON24. Losing the trade shows and conferences that people had relied on to generate pipeline and interest in Q2, that was disruptive.
SnapApp
APRIL 25, 2018
In terms of events, I've seen a shift towards webinars and digital summits, which often take a lot less preparation than a live event or conference, with the potential to reach a far broader audience and collect more leads. . Forrester predicts: “30% of companies will see further declines in CX quality and lose a point of growth” in 2018.
SnapApp
APRIL 25, 2018
In terms of events, I’ve seen a shift towards webinars and digital summits, which often take a lot less preparation than a live event or conference, with the potential to reach a far broader audience and collect more leads. Forrester predicts: “30% of companies will see further declines in CX quality and lose a point of growth” in 2018.
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