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Webbiquity
FEBRUARY 16, 2016
As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. Direct Marketing ). 3 B2B Lead Nurturing and Marketing Automation Stats and Facts.
Oktopost
AUGUST 27, 2020
When it comes to B2B marketing thought leaders, the COVID-19 crisis has driven experts and influencers in the field further into the digital realm. As speaking opportunities at events and conferences dried up, online channels took front and center for influencers across industries. . billion by the end of 2020. Need we say more?!
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SmartBug Media
JULY 15, 2019
Rather than simply using various media to help tell parts of a brand's overall story, integrated marketing communication leverages each channel's intrinsic strengths to achieve a greater impact together than each channel could achieve individually. Integrated content marketing is a great place to start. Measuring Your Success.
ViewPoint
JUNE 15, 2016
Sales Lead Management is a complicated process. Sales lead management is a tough subject to truly get your arms around. There are dozens of outside vendors who say they manage some portion of the sales lead process and more than two dozen internal departments that contribute to the process and the decision making.
SpotMe Blog
JUNE 29, 2023
The majority (over 60%) of pharma marketing budgets are allocated to sales representatives who directly market to physicians and specialists. Pharma reps provide information about new drugs, answer questions, and build relationships. But remember – your marketing efforts should always put patient well-being first.
SnapApp
NOVEMBER 2, 2017
The marketing, sales, and service teams have a lot on their plate. . In fact, CMI’s 2017 B2B content marketing trends report shows lead generation as the number one goal for 80% of marketers working to boost customer acquisition: . . This means creating and mapping content to each stage of the funnel: . .
Convince & Convert
JULY 14, 2010
[link] cdebie RT @jaybaer: Social Media is the Servant of Strategy, Not the Master [link] [link] Paul Williams Social media is the marketing magic bullet right now. Totally agree, social media tactics are the result of a strategy that indicates social media venues are where your customers are!
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