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Top 10 B2B Influencers in 2020

Oktopost

When it comes to B2B marketing thought leaders, the COVID-19 crisis has driven experts and influencers in the field further into the digital realm. As speaking opportunities at events and conferences dried up, online channels took front and center for influencers across industries. . Seth Godin. Rand Fishkin. Adam Grant.

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How to Blend Traditional Marketing with Inbound for Senior Care Providers

SmartBug Media

Direct marketing: Direct mail, emails, telemarketing. Online/Digital marketing: Email marketing, mobile marketing, user-preference coding (or remarketing ). Social media: Facebook, Twitter, YouTube, LinkedIn, Pinterest, Instagram. Content marketing: Blogs, newsletters, content offers, premium content.

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33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity

Although nearly two-thirds of B2B marketers say they plan to spend more money on programmatic advertising in 2016, 44% admit they either don’t know how it works or have only a small amount of knowledge about it. Lead generation is still a challenge. B2B product marketing budgets are expected to increase on average 3.1%

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Is Anyone Leading Lead Management?

ViewPoint

Sales Lead Management is a complicated process. Sales lead management is a tough subject to truly get your arms around. There are dozens of outside vendors who say they manage some portion of the sales lead process and more than two dozen internal departments that contribute to the process and the decision making. SEO Agency.

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How to Get More Targeted Leads (a B2B Playbook)

SnapApp

From improving customer loyalty to lead nurturing, brand awareness, and engagement. The marketing, sales, and service teams have a lot on their plate. . However, no goal is more important for B2B companies than lead generation. . Researching your ideal target leads. . Aligning sales and marketing teams upfront. .

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How to build a winning pharma marketing strategy using digital-first events

SpotMe Blog

The majority (over 60%) of pharma marketing budgets are allocated to sales representatives who directly market to physicians and specialists. Pharmaceutical companies also spend significantly on marketing events like conferences, symposiums, and meetings. All events should have a legitimate scientific purpose.

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Vidyard Announces Winners of 2015 Video Marketing Awards

Vidyard

It also increased traffic to Hootsuite’s YouTube channel, blog and Sign Up pages. Best Integrated Video Marketing Campaign Winner: Gainsight Finalists: Workfront, Tintri Every year, Gainsight invests millions of dollars into Pulse, its conference for the customer success industry.