The Point

SEPTEMBER 11, 2017

In addition to the potential for highly competitive metrics (click-through, conversion rates), advertising on LinkedIn offers another key advantage compared to SEM, namely the ability through audience definition to ensure that the only people who see your ad are those who meet a tightly defined target demographic.

Paid Search Agency 187

Paid Search Agency Linkedin Demand Generation Agencies Ads 187

Lead Liaison

MARCH 7, 2018

But there’s demographic data, there’s a lot of age data. Healthcare, higher education, events and conferences are some of just the easiest one to wrap our heads around when it comes to marketing automation. And then at events and conferences, you could be very flexible. Things like that.

Marketing Automation Services 48

Marketing Automation Services Paid Content PPC Marketing Automation 48

The Point

JUNE 13, 2014

The primary appeal of content syndication to B2B marketers is that a) it’s targeted (you can typically filter on basic demographic criteria at little to no cost) and b) it guarantees performance (most publishers will negotiate deals on a cost per lead basis.) And yet content syndication is no slam dunk. Over-Reliance on Niche Sites.

Cost per Lead 100

Cost per Lead Salesforce.com Budget Programs Content 100

Hubspot

OCTOBER 18, 2011

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). And what this screen allows you to do is this: You fill out this demographic form. We didn't know that.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28