Seismic
OCTOBER 24, 2023
The very first Shift conference didn’t even include a stage – Doug brought his own projector from home – and looked drastically different than it does today. Since last year’s conference, Seismic has released 11 different AI enhancements across the Seismic Enablement Cloud. One key area for that innovation is AI.
SendX
NOVEMBER 8, 2019
Optimize the timing of your emails Got a landline? While they’re at the conference, they’re not allowed to have their phones with them, in case they leak any industry secrets to the press. These emails should contain different content topics, as content relevant to a CTO probably won’t be appropriate for a CPO, for instance.
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ClickZ
OCTOBER 27, 2020
We encourage you to view the conference in its entirety. We can let the machines run, aim for efficiency, test everything, and optimize, but we still need to inject new messaging, new creative, and different calls to action into our campaigns. Jon Miller is the CPO at Demandbase. It’s available on-demand from ClickZ.
LEADership
NOVEMBER 12, 2013
At the recent Aberdeen Group Chief Procurement Officer (CPO) Summit in Boston, we heard loud and clear, the buyers’ viewpoint. The dominant theme was cost-reduction—so, these are buyers working collaboratively and investing in knowledge sharing among their peers on how to buy more for less.
Webbiquity
JUNE 6, 2011
His company provides traditional & social pay-per-click (PPC) management, natural search optimization (SEO), social media/feed marketing (SMO) and online reputation management (ORM) services to national clients. Marty’s an international speaker at Search Engine Strategies (SES), Search Marketing Expo, SEMpdx and PubCon conferences.
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