Industrial Marketing Today
MAY 26, 2011
Manufacturers of industrial products struggle when it comes to generating a steady flow of fresh marketing content. Most manufacturing websites are packed with product data sheets and catalogs, a few case studies, some application notes, may be a technical article or two and not much else. How about you?
Industrial Marketing Today
JUNE 1, 2011
Architects, engineers, contractors, building owners, developers and municipalities are all using them to improve productivity and gain a marketing edge. Product comparisons: Consumers often use side-by-side comparisons of multiple products before making a purchase decision. What are QR codes?
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Industrial Marketing Today
NOVEMBER 10, 2011
Even though the process of buying industrial products and services has not changed much over the years, how industrial buyers prefer to go through their buying cycle has changed dramatically. On the contrary, it makes them more productive by providing valuable insight into the lead.
Industrial Marketing Today
JULY 12, 2011
Nobody buys product features, they want solutions. However, if you are a manufacturer or an industrial services company, ask yourself this question, why would anyone buy your products or services if they don’t know they have a problem? Industrial and manufacturing marketers are trained to sell solutions. That’s marketing 101, right?
Industrial Marketing Today
MARCH 1, 2011
Let’s look at them as “before” and “after” comparisons. Salespeople mail out marketing brochures and product datasheets in an effort to maintain a relationship. Are you beginning to see the similarities? If you examine the two biggest benefits of lead nurturing, they closely mirror what good salespeople have always done.
Industrial Marketing Today
JUNE 22, 2011
Track 2 should be for nurturing those prospects who meet your general demographics but have not scored high enough to receive content meant for the middle of the funnel such as case studies, application notes and product comparison guides.
Industrial Marketing Today
MARCH 23, 2012
Your industrial website must be a true reflection of your company, its products and services. Get together with your sales team, channel partners, product engineers and sales support people. You’ll truly be able to do an apples-to-apples comparison instead of looking at the price alone.
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