Marketing Insider Group
JULY 21, 2010
The search queries were clustered into 4 groups: Brand, Issue, Solution and Comparison. Test the combinations across all 4 types of keyword searches (brand, issue, solution and comparison). This allowed the research to quantify very few differences in actual behavior vs. reported behavior.
Marketing Insider Group
NOVEMBER 4, 2010
Later in evaluation stage, we provide things like head-to-head comparisons that when downloaded, we get some insight as to how deep they are in the buy process with some customized questions. In consideration step we provide “how to build a business case&# and similar helpful tools, like template RFPs.
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Marketing Insider Group
NOVEMBER 4, 2010
Later in evaluation stage, we provide things like head-to-head comparisons that when downloaded, we get some insight as to how deep they are in the buy process with some customized questions. In consideration step we provide “how to build a business case&# and similar helpful tools, like template RFPs.
Marketing Insider Group
JULY 27, 2010
Include thought leadership whitepapers, customer videos, podcasts, case studies, demos and product comparison guides. One trick is to compile a list of all the best content from previous campaigns that you already have on hand. Make sure you cover each buying stage. Now testing all these factors against your own objectives is very important.
Marketing Insider Group
SEPTEMBER 30, 2010
Help Them Sell : the reason I moved into marketing started with my frustration regarding our sales collateral and the content on our websites. Websites are store fronts. Are you open for business? Gather Sales’ Contacts and Feedback : by offering to clean up their records.
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