Comparison Customer Satisfaction Marketing Mix Web 2.0 
Marketing Insider Group
JULY 21, 2010
The search queries were clustered into 4 groups: Brand, Issue, Solution and Comparison. Test the combinations across all 4 types of keyword searches (brand, issue, solution and comparison). This allowed the research to quantify very few differences in actual behavior vs. reported behavior.
Marketing Insider Group
NOVEMBER 4, 2010
Each B2B customer will be thinking about products in the context of his or her own position. The faster you determine each customer’s perspective, and can mirror their concerns with benefits, the faster you’ll both move on to the next step. With segmentation you ask “who are you” and “what are you looking for?”
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Marketing Insider Group
NOVEMBER 4, 2010
Each B2B customer will be thinking about products in the context of his or her own position. The faster you determine each customer’s perspective, and can mirror their concerns with benefits, the faster you’ll both move on to the next step. With segmentation you ask “who are you” and “what are you looking for?”
Marketing Insider Group
JULY 27, 2010
Include thought leadership whitepapers, customer videos, podcasts, case studies, demos and product comparison guides. The cost will be low since you used existing content, house-list emails and a general desire to help your customers make a quality buying decision. Make sure you cover each buying stage.
Marketing Insider Group
SEPTEMBER 30, 2010
MarketingSherpa released a 2-part series called “Bridging the Gap: 5 Objectives for Improving Relations between Sales and Marketing” (Part 1) and (Part 2). Or as I say “Sales is the customer of marketing.” I have also seen this exponential inclrease in performance when marketing and sales align behind the customer!
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