Comparison Marketing Mix Sales Management Web 2.0 
Marketing Insider Group
JULY 21, 2010
The search queries were clustered into 4 groups: Brand, Issue, Solution and Comparison. Source: The Google/TechTarget Behavioral Research Project: Phase 2) Results Brand and solution searches are highest in both the consideration and the decision phase of the buying process.
Marketing Insider Group
NOVEMBER 4, 2010
Because of these two things, in order to win a B2B sale you first have to build trust, demonstrate how reliable your product is, and show how it is suitable for the particular business you’re speaking with. This all means the B2B sales cycle is often very lengthy. Related Posts: Why Is Search…So…Darn…Hard?!
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Marketing Insider Group
NOVEMBER 4, 2010
Because of these two things, in order to win a B2B sale you first have to build trust, demonstrate how reliable your product is, and show how it is suitable for the particular business you’re speaking with. This all means the B2B sales cycle is often very lengthy. Related Posts: Why Is Search…So…Darn…Hard?!
Marketing Insider Group
JULY 27, 2010
If you’ve ever walked into any retail store and been hounded by a sales rep then you know how annoying it can be for a B2B decision maker or influencer who is truly “just looking.” When a buyer finds valuable information early in this process that requires registration, they will often &# hide&# behind inaccurate contact details.
Marketing Insider Group
SEPTEMBER 30, 2010
If you are asking if we need to align with sales, go find a new profession. If you think marketing is much more important than sales, update your resume. If you think marketing is much more important than sales, update your resume. And…Marketing needed lots of help. In BtoB Magazine , Karen J.
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