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What is Lead Scoring for Marketing and What Are the Benefits?

Act-On

You don’t want a demo of their software — you haven’t even had time to read their content yet. Luckily for marketers, lead scoring exists. Rethinking Your Marketing Automation Migration Strategy Proven strategies to reduce risk, accelerate “time-to-live,” and optimize performance. Tyson is a small business owner.

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The B2B Marketer’s Quick Start Guide: Marketing Automation

Heinz Marketing

In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. For each category I’ll highlight a few platforms/tools, the pros and cons of each, benchmarks and additional resources. Today’s post is about Marketing Automation.

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Why Marketers Should Prioritize Lower Funnel Keywords to Get Better Results

Act-On

One thing is for sure, though: search intent isn’t aligned with marketing automation, which is what we do here at Act-On. And that brings us to strategically aligning keywords with the marketing funnel and, more specifically, lower funnel keywords. At this stage, she might search for “Top marketing automation solutions.”

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How to Choose the Right Marketing Automation Platform for Your Ecommerce Business [Checklist]

Hubspot

So you've decided you're ready to take your marketing to the next level by investing in a marketing automation tool — congrats! But as you start your research, you soon discover there are 7,000+ marketing automation solutions available as of 2019. Why Use Marketing Automation for Ecommerce?

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Marketing and Sales: What are the strategies and tools to help these teams work together?

ClickDimensions

What are the different tools that they can use to make sure that they are providing a smooth journey for their prospect? While a marketer focuses on improving their campaigns to reach more people, leveraging the company message, the sales team wants to have a greater flow of prospects to talk to and do what they do best: sell.

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Intent Data: How to Generate Quality Sales and Marketing Leads

DealSignal

The essence of B2B intent data is to proactively identify potential buyers searching online for similar products and services that your company is selling. Wouldn’t it be great to communicate directly with folks in the market, actively looking for solutions that your company offers? Comparing vendors on a third-party review website.

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17 Opportunity Costs of Not Having a Universal Lead Capture Strategy

Lead Liaison

Universal Lead Capture is a Strategy, not Software Universal lead capture is often confused as being a software solution; instead, it’s a business strategy. Wasting your sales teams time as they cannot differentiate leads using subjective and objective lead qualification resulting in every lead looking the same.