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Demand Generation Usability Scores - Part 4

Customer Experience Matrix

Although the focus of these last three posts has been on usability scoring, you may remember that the goal described in the blog post that started all this was to develop a summary comparison of demand generation vendors that marketers could match against their needs. 0 0 0 0 0.5 0 0 0 0 0.5 0 0 0 0 0.5

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17 Google Marketing Tools You Should Be Using

Hubspot

Its Search tool's purpose is to "close the loop" on their marketing efforts between search and display, so that both advertising channels are complementing each other. Once set up, you'll receive either email alerts or results via RSS whenever these phrases have been mentioned online. but more on that in number 10. Google Alerts.

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Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

. - Facebook forms: use forms within Facebook pages and apps to gather customer permissions - social sign-in: use social media sign-in services to replace marketing automation forms - personalized Facebook ads : display different ad versions on a Facebook page based on the user’s profile, including both Facebook and non-Facebook data Marketo - sharing: (..)

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6 Non-Content Hacks Guaranteed to Enhance the Effectiveness of Your Content Marketing Efforts

Outbrain

It is the new RSS. An in-depth analysis and comparison of WordPress web hosts found that whereas a particular web host had a load time of 419ms, another had an extremely discouraging load time of 5,977ms (which is essentially 14 times slower). Set up push notifications. Build a list. There is no shortcutting this.

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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity

Display a feed of brand-related comments from a variety of social networks on your website? Display a feed of brand-related comments from a variety of social networks on your website. Josh Rose reviews six “news aggregators (including Popurls , Netvibes and Alltop ) that…are moving beyond the simple RSS reader.

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Audio SEO: The Complete Guide to Ranking Your Podcast Successfully

Single Grain

Optimize Your RSS Feed. Hence, the search engine giant has started displaying podcasts in the search results along with text, images and videos. There are some queries for which Google displays a series of podcasts in position zero (a.k.a. Create a Podcast Trailer. Create a Website for Your Podcast. Optimize Podcast Metadata.

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The 24 Best Email Marketing Tools

Webbiquity

A full-featured email service provider with capabilities for building auto-responder sequences, campaigns, newsletters, customized sign-up forms, RSS to email, HTML templates with drag-and-drop editing, and email marketing tracking—all with high deliverability. Display any email messsage as a web page, in desktop and mobile views.