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Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. How can you optimize your profile to be “findable&# for the right phrases within LinkedIn?

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Five Expert Copywriting Tips

Webbiquity

Yet few companies put out competitive comparisons for public consumption…(many) organizations are averse to taking this step, but the problem is that your prospects are looking for this information. Share this on LinkedIn. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Post on Google Buzz.

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Getting a customer is not the end goal it’s the middle

Buzz Marketing for Technology

This end of the spectrum pales in comparison to the time frame it took to sell the customer (dare I say 12-18 months). Share this on Linkedin. It’s the experience they had with your company over the entire sales cycle and the ongoing relationship they will have with your company when it comes to long term support. Tweet This!

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Four Ways to Measure Social Media Marketing Results

Webbiquity

Engagement: A level deeper than influence, these metrics include the number of RT’s and #followfriday recommendations you get on Twitter, posts to your company’s Facebook wall, questions answered on LinkedIn or Yahoo! Share this on LinkedIn. This category can also include metrics like blog visitors and RSS / email subscribers.

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B2B Marketing needs a stronger Why

Buzz Marketing for Technology

Which means Publishers (or Marketers) are now the “white noise” in comparison to User Generated Content. Share this on Linkedin. Last year I wrote about how the balance of content has shifted. Bottom line is there is more content being produced by Users than by Publishers these days. Tweet This! Share this on Facebook.

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Mastering Off-Page SEO: Boosting Your Website’s Visibility

Optinmonster

Here’s a comparison between the two: On-Page SEO Focuses on optimizing elements within your website, such as content , meta tags , URLs, headings , SEO-optimized hosting , and internal linking. StumbleUpon, Delicious, Digg, and Reddit are a few of the top social bookmarking sites.

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8 Steps To A More Effective B2B Content Marketing Program

KoMarketing Associates

A recent comparable study from IDG Enterprise and the B2B Technology Marketing Community on LinkedIn showed similar results. RSS Readers such as Feedly , Digg Reader , or Hootsuite’s RSS Syndicator. Engagement metrics such as time on page, bounce rates, exit rates, etc, in comparison to other website and web page assets.