WebMarketCentral

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Don't They Know Who You Are? Why Reputation Management is Critical

WebMarketCentral

In the old days—like, six or seven years ago—if someone had a bad experience with a company, he or she generally vented about it to a few friends and that was the end of it. And search engines love social media, which helps expose that rant to anyone searching for the company's name. A few examples.

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High Points on the Social Media Landscape

WebMarketCentral

Social Networking Sites where you can post your profile, promote links to your company site / blog / etc., Site Alexa Rank (March 2009) Compete Traffic (February 2009) Compete 1-Year Traffic Change Google Pagerank ZoomInfo 2,702 1,864,047 -6.5% 8 LinkedIn 14 11,246,726 +137.4% 8 Plaxo 1,440 2,629,043 +144.7% Social Tagging.

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Two More "Google Killers" Take Aim: Viewzi and Site605

WebMarketCentral

show me John Smith's profiles on ZoomInfo , Facebook , LinkedIn etc. Four additional content areas, just off the top of my head, that Viewzi probably needs to incorporate rather quickly are people search (e.g. all at once); social search (what's being posted about my search topic on Digg, del.icio.us, Mixx etc.);

Digg 20
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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

While the specifics of each service vary, all of them essentially: automate the process of extracting visitor IP information from your log files; match the IP address to an organization; filter out ISPs; and map the company name to one or more external databases to provide additional information (company size, industry, key contacts etc.).

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ZoomInfo, Chris Abraham and Me - A Social Media Case Study

WebMarketCentral

The syndicated piece caught the attention of the marketing folks at ZoomInfo. ZoomInfo is a highly-regarded online directory of people and companies used by recruiters, sales pros and direct marketers. ZoomInfo linked to my post in their newsletter to share that guidance with their subscribers. Social Tagging.