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How to drive word of mouth | Nilan Peiris (CPO of Wise)

Lenny's Newsletter

Lenny may be an investor in the companies discussed. Wise allows anyone to send money in more than 60 currencies to over 160 countries at low cost, and throughout its history has grown primarily through word of mouth. Find the transcript for this episode and all past episodes at: [link]. Today’s transcript will be live by 8 a.m.

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Viral Marketing Techniques to Get People Talking About Your Brand

Spiralytics

Viral marketing is valuable because it gives companies an inexpensive way to reach a wide audience. Companies often use Twitter to share news about their products or services with customers. The platform also has an advertising and shopping system that makes it easy for companies to promote themselves and sell their products.

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Influencer Marketing Strategy: 4 Influencer Outreach Steps

Markempa

Proactively building relationships with influencers and industry experts is a powerful way to generate demand and leads, and positive word of mouth (WOM). There are multiple opportunities that come with influencer development, which include: Getting more opportunities with people and companies, you may have not otherwise engaged with.

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Automotive Digital Advertising: 7 Strategies to Drive Sales in 2021

Digilant

While word of mouth (WOM) is still a highly effective strategy for generating leads and sales at a dealership, it is not a guaranteed way to generate consistent interest in a particular dealership. With PPC campaigns, dealerships can place ads directly in front of qualified buyers on social media, YouTube, search engines, and other platforms.

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Automotive Digital Advertising: 7 Strategies to Fuel Sales in 2021

Digilant

While word of mouth (WOM) is still a highly effective strategy for generating leads and sales at a dealership, it is not a guaranteed way to generate consistent interest in a particular dealership. With PPC campaigns, dealerships can place ads directly in front of qualified buyers on social media, YouTube, search engines, and other platforms.

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Automotive Digital Advertising: Key Strategies to Fuel Sales in 2021

Digilant

While word of mouth (WOM) is still a highly effective strategy for generating leads and sales at a dealership, it is not a guaranteed way to generate consistent interest in a particular dealership. With PPC campaigns, dealerships can place ads directly in front of qualified buyers on social media, YouTube, search engines, and other platforms.

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How Size Matters in the Social Media ROI Debate

Convince & Convert

Let’s look at how companies of various sizes and budgetary realities look at this quandary. At best, larger companies are going to look to social media as a brand-builder, a humanizing goodwill device that can set the table for other, more conventional parts of a company’s marketing approach.