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17 Things High-Performing Companies Do to Optimize Their Buyer Personas

Cintell

If you haven’t read the Understanding B2B Buyers 2016 Benchmark Study, you may not know that companies who exceed revenue and lead goals are more effective at creating, using, and consistently maintaining personas than those who miss their targets. (Or Maintaining personas.

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How to Create Engaging Videos Using Buyer Personas and States of Being

Cintell

To accompany the before and after state grid, digital marketer recommends that you ask the following 10 questions: What does your prospect HAVE in the “Before” state? What does your prospect HAVE in the “After” state? How does your prospect FEEL in the “Before” state? How does your prospect FEEL in the “After” state?

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Habits of Customer-Centric Marketers: Q&A with Hendrik-Jan Francke

Cintell

Hendrik-Jan’s Take on Customer-Centricity: To me, the phrase “customer-centric” means: (1) understanding the pain points of prospects and. (2) They allow us to focus our blog posts, our landing pages, and our conversations with prospects. We can all come up with some really innovative ideas, but will our prospects care?

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Cintell and Salutary Data announce a partnership that brings customer intelligence and B2B data together to deliver high quality leads

Cintell

These offerings are based on the customer intelligence created by Cintell platform, help identify best prospects and fill data gaps to deliver an optimum buying journey. About Salutary Data TM – Salutary Data is a data company in greater Boston. The company aggregates U.S. All B2B data is not created equal.

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7 Ways to Use Personas to Drive More Sales (Yes Really!)

Cintell

Are they wasting away at the bottom of a desk drawer, gathering dust up on the wall of your office, or sitting ignored on the company intranet? Use words and phrases from the persona to ensure your sales prospecting echoes the word choice, tone, and voice of your potential customers. So your marketing team created buyer personas.

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Live Blogging from the SiriusDecisions Forum on Operationalizing Personas

Cintell

“83% of companies are moving towards a more audience-centric approach.” of respondents reporting confidence that at least 75% of their company knew/understood their personas. .” “If you’re not being audience-centric, then you’re being product centric. It’s like taking a selfie.

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What’s the Difference Between Buyer, Customer, and User Personas?

Cintell

In the world of business-to-business marketing in 2015, personas have become synonymous with strategies used to help companies focus its efforts on targeted groups of customers. Buyer personas are focused on prospects looking to solve a problem or meet an objective that your products, solutions or services help them to achieve.