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Social media marketing is Homo sapiens sapiens social

Biznology

And, once you launch a social media campaign, being it advertising, influencer outreach, online engagement, or content marketing, monitoring and accountability are essential parts of any modern marketing and PR campaign. Monitoring turns a series of unrelated social media behaviors into more of a science laboratory where you can experiment.

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How to Maintain Your Brand’s Authentic Voice

Convince & Convert

The RSS feed is: [link]. ”Being able to get the marketing angle, the customer relations angle, and then also the PR angle, being able to blend all those together is a beautiful thing when you’ve got people who work together so well,” Brooks says. Listen Now . Find us on iTunes: [link]. Tweetable Moments.

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Put Yourself on the Social Map: From Vagueness to Greatness

Convince & Convert

The RSS feed is: [link]. A social PR agency handles the brand-building efforts , like the global auto shows that are more about the brand of Nissan and less about the actual vehicles. Nissan is one of the few multi-national car companies with a dedicated Hispanic presence. Listen Now. Find us on iTunes: [link]. via MediaPost.

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How to Leverage a Community of Passionate Fans

Convince & Convert

The RSS feed is: [link]. Many casual users of Garmin may only know them as a GPS company, but the truth is that Garmin has been around much longer than the portable GPS has been available, working on equipment for aviation, marine, outdoor recreation, and fitness industries. We couldn’t do it without them! Listen Now .

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Cognitive Surplus - Use Social Connectivity to Change the World.

Convince & Convert

Getting news from a piece of paper, having to be physically near a television at a certain time to see a certain show, keeping our vacation pictures to ourselves as if they were some big secret – not one of these behaviors made a lick of sense. Thanks for sharing. Thank goodness for the internet! link] < possibly.

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How H&R Block Activated 90,000 Seasonal Tax Pros in Social Media

Convince & Convert

The RSS feed is: [link]. As a financial services company, there are certain things they can’t do according to federal regulations. How does a company target “mobile users” if that demographic is so heterogeneous? Read on for some of the highlights and tweetable moments, or listen to the full podcast.

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Why You're the Key to Social Media Success

Convince & Convert

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Would a company launch a major television campaign if the CEO had never watched TV? If anything, social media is MORE important for B2B companies than it is for B2C companies.