Salesforce Marketing Cloud

JANUARY 17, 2024

McKinsey & Company found that 80% of B2B buyers want self-serve digital options. Let’s look at the key differences: B2B sales B2B companies sell to other businesses — industries needing raw materials, manufactured goods, software, or other products to run their businesses. B2C sales B2C companies sell directly to customers.

Budget Programs 64

Budget Programs Work Management Tools Marketing Management 64

KoMarketing Associates

SEPTEMBER 18, 2018

Content marketing is one of the core components of our most successful B2B online marketing campaigns, but creating content that truly gets the job done for B2B tech companies can certainly be a challenge. Microsites. Word of mouth is important. Whitepapers. Case Studies. Social Media. They value collaboration.

Top of Funnel 121

Top of Funnel B2B Marketing Marketing & Strategy Marketing Strategy 121

Valasys

FEBRUARY 17, 2023

Over 25% of the companies fail to grow and expand. That is, 1 out of every four companies fails to grow. And with the impending recession, looming pandemic, skyrocketing inflations, competition for skilled resources, and perennial international conflicts, companies need help understanding where to focus.

Lead Ranking 40

Lead Ranking Webinar Metrics Marketing Automation Services Marketing & Strategy 40

Valasys

DECEMBER 20, 2019

Marketers need to break the glass ceilings associated with stereotypical B2B marketing activities & focus on creating new creative strategies to reach audiences, earn their attention & inspire actions to drive sales conversions and positive word-of-mouth marketing (WOMM) as well as retention post-purchase.

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59

ClearVoice

SEPTEMBER 22, 2020

What kinds of health-related companies need content? ” A few examples are: Pharmaceutical companies and brands : Today’s consumer expects to get insights into drug uses and new trials. Health insurance companies and brokers : Building a reliable brand reputation results in more policyholders. Find out in this guide.

Top of Funnel 111

Top of Funnel Work Management Content Marketing Management 111

Webbiquity

JULY 26, 2010

CeeKue ( Promotion Word of Mouth B2C CRM Google Content Tips ). Selling to Big Companies ( Sales Amazon Books Leads B2B Training Prospect ). What B2B Readers Want, Circa 2010 , February 2, 2010. Time to Kill the Press Release? July 8, 2010. Skill Set For Content Marketing: Number Crunching and A Gut Feel , March 4, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

JULY 22, 2010

According to a recent Social Media and Online PR Report from Econsultancy , 86% of companies surveyed planned to spend more on social media marketing in 2010, but only 25% say they have gained “real, tangible value&# from the medium. Please let me know by commenting below!

Social Media 129

Social Media Media Paid Search Agency Webinar Metrics 129

ClearVoice

JULY 12, 2022

While numerous marketing trends have come and gone throughout the years, one of the most significant shifts in how companies sell may be in account-based marketing (ABM) and content strategy. Here are just a few of the offerings that a content company may provide to help businesses take advantage of ABM. Blog posts. What is effective?

Account Based Marketing 52

Account Based Marketing Sales Management Work Management Planning 52

Convince & Convert

AUGUST 3, 2010

Facebook took a major (yet curiously underreported) move in this direction last week, when they enabled companies to publish to Facebook members’ news feeds for anyone that has “liked&# a Web page. I do think there is some validity to that, and it is up to the companies how much control they really want to cede to someone else.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Facebook took a major (yet curiously underreported) move in this direction last week, when they enabled companies to publish to Facebook members’ news feeds for anyone that has “liked&# a Web page. I do think there is some validity to that, and it is up to the companies how much control they really want to cede to someone else.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Hubspot

MARCH 10, 2016

An adjective used to describe companies that sell to other businesses. For example, Google and Oracle are primarily B2B companies. An adjective used to describe companies that sell directly to consumers. For example, Amazon, Apple, and Nike are primarily B2C companies. 4) B2B (Business-to-Business). 6) Blogging.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Convince & Convert

DECEMBER 30, 2015

These are their own words—a form of word of mouth—that you use to inspire interest in your company, products, or services. Company News. Your company is ever-changing. Even silly, simple news can help your customers feel a connection with your company. Company Goals. Microsites.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

These are their own words—a form of word of mouth—that you use to inspire interest in your company, products, or services. Company News. Your company is ever-changing. Even silly, simple news can help your customers feel a connection with your company. Company Goals. Microsites.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168