Webbiquity
APRIL 18, 2024
Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. Ideally, marketers focus their time on performing high-impact tasks that need our knowledge, expertise, and experience. So, why not let B2B marketing automation take care of the rest? Embracing automation is clearly the way forward.
Sword and the Script | B2B
APRIL 23, 2024
The two organizations teamed up to survey “sales and marketing executives at about 1,100 US software and cloud hosting companies.” Sword and the Script Media can help with B2B marketing, PR and social media. Comment: Generally, companies that experiment always seem to do better than peers.
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Webbiquity
AUGUST 4, 2020
If you’ve got a rock star influencer inside your company, great! A final, sometimes overlooked element, is your webinar technology platform. GoToWebinar and WebEx (which is more of an online meeting tool) are no longer your only options. It integrates with tools like Salesforce, HubSpot, Slack, and Facebook pixel.
Marketing Insider Group
APRIL 11, 2023
Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. There’s no better way to optimize your website than to work with digital marketing experts. Why Spend Your Budget on Digital Marketing Services?
Marketing Insider Group
JULY 10, 2023
While you have more data and tools than ever, the glut of information can create a paralysis of analysis. Scientists haven’t yet created programs to make all of your hard decisions, but decision intelligence tools can remove some of the heavy lifting. What is decision intelligence, and which tools do you need to be using right now?
Martech
APRIL 21, 2023
Marketing automation is quite literally that — the automation of specific marketing tasks so that they are accomplished more speedily and efficiently, creating the opportunity to deliver personalized and relevant messages at scale. Table of contents What is marketing automation and why is it important?
ClickZ
OCTOBER 19, 2020
30-second summary: With all the tools and software available, it can be hard deciding on the right one for your business. Even though you are utilizing automation, your company does not have to be a robot. It does not do you any good to have software if you do not know how to use it. Humanize your company.
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