B2B Memes

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Webcasts Grow Up

B2B Memes

There are a number of social media widgets that the producer can add to the console, including Twitter, LinkedIn, and Facebook. It’s no doubt priced at a level that puts it out of reach for smaller companies, but it may well set a standard for integration and ease of use that will spread to other platforms.

Webcast 100
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Jesse Noyes: Brand Journalist or Brand Reporter?

B2B Memes

His doubts were not, as some readers thought, about the benefits to non-publishing companies of treating content more journalistically. Rather, he was questioning whether most companies were really prepared to be more journalistic, to accept journalistic values. Is there really no place for journalistic values in most companies?

Branding 100
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Nine Keys to a Robust Editorial Career in Social Media

B2B Memes

As an ASBPE-Medill survey of B2B editors showed last April, traditional publishing companies have offered little new-media training or guidance. This is one reason the ranks of LinkedIn have been swelling of late, and why you should sign up if you haven’t already. This isn’t necessarily a bad thing. That’s your résumé now.&#

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Editorial Wall, or Prison Wall?

B2B Memes

This was the point of a comment in an ongoing discussion of Greenslade’s article on in a LinkedIn group sponsored by The Media Briefing (you’ll need to join the group to see the discussion). As a representative of your company, you’re telling customers that you couldn’t care less about their business. But, really, it’s lame.

Ethics 100