LeadSloth

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ActiveConversion Review - SMB Lead Management

LeadSloth

ActiveConversion first became known for its sales-focused Web Analytics, such as identifying companies that visit your website (similar to Leadlander ). Therefore I initially called them a ‘niche vendor’ However, the product has evolved into a fairly complete marketing automation suite for SMB companies.

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Abandon Your Marketing Automation System!?

LeadSloth

The company in question has used a comprehensive marketing automation system for about 2 years. Notifications of companies visiting your website are available from Leadlander , Netfactor , LEADSExplorer and DemandBase. Smart or foolish? I’d love to have your input on the potential pitfalls (and benefits) of this approach.