Lead Liaison

APRIL 8, 2019

I’ve been thinking about the news I heard last Thursday, April 4th 2019, that a company called Integrate acquired Akkroo for $34M. In our six years in business, we’ve seen it happen over and over again, Oracle acquiring Eloqua , Upland Software acquiring LeadLander , Adobe acquires Marketo …the number of acquisitions goes on and on.

Lead Liaison 11

Lead Liaison Marketing Management Marketing Automation Services Leadlander 11

WebMarketCentral

DECEMBER 8, 2008

While the specifics of each service vary, all of them essentially: automate the process of extracting visitor IP information from your log files; match the IP address to an organization; filter out ISPs; and map the company name to one or more external databases to provide additional information (company size, industry, key contacts etc.).

OpenTracker 20

OpenTracker LeadGenesys LEADSExplorer ReadyContacts 20

Online Marketing Institute

JULY 31, 2009

As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40