article thumbnail

Persistence Pays—How 42 Lead Qualification Touchpoints Won a $1 Billion Deal

ViewPoint

PointClear is known for its perseverance. While some sales people stop after placing one or two calls (if they don’t get the prospect on the phone or don’t get a call back, they deem the lead no good) our sales support associates keep trying. Here’s What PointClear Persistence Looks Like. One billion dollars.

article thumbnail

Why would a company ever outsource anything?

ViewPoint

These are the words of author and professor Sydney Finkelstein, whose article in yesterday’s Wall Street Journal maintains that companies should hire teams, not individuals. That’s essentially what PointClear clients do when they engage us for outsourced lead generation. Plus they get support that’s hard (i.e.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Power of the Human Voice in Lead Qualification & Lead Nurturing

ViewPoint

” Elizabeth mentioned the success of Atlantan Hope Flammer’s company, VoiceQuilt , that lets folks record voice messages for storage on a memory card inside a keepsake box. Following are some initial thoughts on characteristics that differentiate conversations from digital media in lead qualification and lead nurturing.

article thumbnail

Who We Serve. Why it Matters.

ViewPoint

I’m often asked what kind of companies PointClear serves. What they have in common are complex sales processes, and the need for outbound account-based marketing services that generate high-quality leads for sales. Some of the companies we represent have worked with us for more than 15 years. unscripted ) with prospects.

article thumbnail

Scheduling an Appointment With an "Uncloseable"

ViewPoint

A competitor in the teleprospecting business recently published a list of B2B companies based on how easy or hard they were to work from a lead-generation standpoint. At the bottom of the list were what they called “uncloseables,” meaning these were companies that this competitor was not able to generated leads from.

article thumbnail

Dear CEO: Find out how well your team is nurturing its B2B sales leads

ViewPoint

If you are paying (just as an example) $750 per appointment, and on average 40% or more of those appointments are with someone who cannot or will not buy, then you are actually paying $1250 per appointment—if you consider, as PointClear does, that unless it’s a qualified prospect it doesn’t count. Long term, things get even worse.

article thumbnail

What is Value Selling and How to Generate Leads in Companies that Buy Value

ViewPoint

Value selling is PointClear's bread and butter. I practice it every day in my role as lead salesperson for the company. (We The challenge is that some companies and some roles do not lend themselves to selling value. But what companies need to start doing is developing value-based relationships.”. No, not at all!