Improve Sales Lead Generation via Marketing Analytics Part 2: Two Examples
ViewPoint
FEBRUARY 7, 2012
When we began working with a client in the security penetration-testing solutions space, the client had been scoring prospects based on company size, industry type and level of seniority. Scores of X+ went to sales, and scores of <X came to PointClear for lead qualification and lead nurturing.
120 
Let's personalize your content