Companies and iProspect - B2B Marketing Zone

Data Privacy Marks the End of Digital Feudalism

Content Standard

AUGUST 24, 2021

Over 78% of that ad revenue lined the coffers of just ten companies. A Digital Uprising Is Under Way But Facebook isn’t the only company whose business model deserves scrutiny. Also not to be ignored is the net negative sentiment surrounding major tech companies. And those fiefdoms have reached monolithic scale.

Privacy

Privacy iProspect Ad Exchange Paid Search Agency

Merkel’s All-New B2B Group to Integrate Its Different Businesses

Valasys

SEPTEMBER 8, 2020

Merkle, announced the coalescence of 5 of its B2B companies to form a new B2B group, as the part of a new collective. The company operates with the vision: “ Truth in data. The company has been helping Fortune 1000 companies and non-profit organizations maximize the value of their customer portfolios.

iProspect

iProspect Enterprise Management Paid Search Agency Advertising Agencies

MarTech Europe agenda posted — alpha rate expires next week

chiefmartech

AUGUST 2, 2016

Real-world marketing technology case studies from companies such as ABB, Basware, BMC, Luxoft, Microsoft, Nutrica, Skyscanner, Travelex, The Weather Company, and more.

iProspect

iProspect Peer-to-peer Marketing Management Case Studies

Banner Ads Work; Really

NuSpark Consulting

JULY 2, 2010

Vizu is a company that understands the relationship of banner campaigns and branding. Here’s a study from IProspect and published by Emarketer showing user behavior from banner ad exposure. More information can be found on their website at www.vizu.com. Not the increase in search lift (27%) and direct traffic (21%).

Banner Ads

Banner Ads Banners Paid Search Agency Ads

The Entrepreneur Interview Series #18: Alex Wise, Netpeak Software

Webbiquity

SEPTEMBER 3, 2019

Though relatively new to the market, the company has already built a base of thousands of users around the globe, including some well-known brand-name clients. The company’s goal is to provide users with the deepest insight into their websites and show what issues need to be addressed first, and how. The Company.

Work Management

Work Management Marketing Management Software iProspect

Best Search Engine Marketing Tips of 2009, Part 2

Webbiquity

APRIL 7, 2010

While more than 80% of companies now use paid search in some form (primarily AdWords), many of these programs are under-optimized and not delivering the results they could be. Laurie Sullivan details results of an iProspect study quantifying how “display ads and search work together to provide a bigger impact on campaigns.&#.

Search Engine Marketing

Search Engine Marketing Paid Search Agency Search Marketing SEM

Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

JUNE 8, 2010

You may be surprised by how different some of those terms are from those used within your company. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Pay attention to the terminology and words your target audience uses when they discuss their problems on social media, forums and blogs.

Buying Cycle

Buying Cycle Buy Work Management Marketing Management

MarTech Europe preview: here’s what to expect in 6 weeks

chiefmartech

SEPTEMBER 19, 2016

Jason Heller , the global lead of digital marketing operations & technology at McKinsey & Company, will show you how to acheive personalization at scale with the integration of multiple platforms, a bespoke customer data platform, and dash of data science to power decision-making.

Enterprise Management

Enterprise Management Work Management Marketing Automation Services Marketing Management

Humans of Marketing: Cameron Muir

Conductor

OCTOBER 14, 2019

Then I began an internship at a company called Retail Project RI, which was a startup led by a man named Soren Ryherd, and the initiative behind that startup really spoke to me. Then I moved on to iProspect, which is an agency that handles organic and paid search, as well as display advertising. It was a very cool initiative.

Paid Content

Paid Content Paid Search Agency Advertising Agencies Work Management

Social Networking - On Second Thought.

WebMarketCentral

OCTOBER 26, 2006

In the same issue of iMedia Connection, John Tawadros of search engine marketing firm iProspect makes the case for social networks being just another form of search marketing. He points out that "whether you like it or not, your brand is probably already a topic being discussed. That argument has validity -- as long as people are honest.

Social Networks

Social Networks iProspect Network Marketing Search Engine Marketing

Humans of Marketing: Tyler Brewer

Conductor

DECEMBER 3, 2019

He also shared his passion for music and reading, and explained why it’s great to be at a company that recognizes the people behind the work. But I realized when I was at iProspect, the reason I like doing search and the reason I like SEO is I like knowing what people are looking for. Christine: How did you get started in marketing?

Paid Search Agency

Paid Search Agency Paid Content Enterprise Management Planning

Understanding Marketing Attribution Models: A Simple Guide for Marketing Directors

SnapApp

MARCH 2, 2018

So, it comes as no surprise that 43% of company's list "measuring ROI" as their top marketing challenge: . . According to an iProspect report , implementing marketing attribution in your organization will increase revenue by 15-35%…. . The company found out that organic search was $5.1M Source ). . . Best use case.

Marketing Attribution

Marketing Attribution Top of Funnel Lead Ranking Multi-Touch Attribution

B2B Lead Management Market Heats Up

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.