Parse.ly

SEPTEMBER 26, 2022

A/B and multivariate testing tools. shows conversions and attributions for actions, such as newsletter signups, subscriptions, registrations, lead captures, and ecommerce sales. Kissmetrics excels in customer data for ecommerce and SaaS companies. A/B and multivariate testing tools. Content analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Convert

NOVEMBER 16, 2020

While a platform like Convert Experiences can take care of all the statistical measuring, reasoning, and analysis for you, having a basic understanding of some statistical terms will certainly help you. Hence, the p-value is a mathematical device to check the validity of the null hypothesis.

Statistics 111

Statistics Allocation Multivariate analysis Sample 111

Parse.ly

APRIL 6, 2020

A/B and multivariate testing tools. shows conversions and attributions for actions, such as newsletter signups, subscriptions, registrations, lead captures, and ecommerce sales. Kissmetrics excels in customer data for ecommerce and SaaS companies. A/B and multivariate testing tools. Content analytics tools.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

Convert

OCTOBER 2, 2020

A/B testing is part of a larger conversion rate optimization (CRO) strategy, where you collect qualitative and quantitative data to improve actions taken by your visitors across the customer life-cycle with your company. Statistical analysis is used to determine the winner of each test. Multivariable Testing (MVT).

Multivariate analysis 93

Multivariate analysis Peer-to-peer Statistics Top of Funnel 93

Convert

NOVEMBER 2, 2020

It’s a good A/B testing software for validating options, building advanced personalization scenarios, and segmenting your user base. The multivariate testing option allows users to run combo tests simultaneously. PageSense (by Zoho) is a Conversion Optimization and Personalization platform for marketing companies.

Conversion Rate 90

Conversion Rate Marketing Automation Services Budget Programs Marketing AI 90

Convert

JANUARY 17, 2022

That’s the total revenue one company gained from all the tests that they ran. The company had a very mature and aggressive testing model. A company may have the best tools, but without a good strategy, their CRO efforts can be in vain. Picture a software selling company that wants to improve conversions and trial signups.

Top of Funnel 52

Top of Funnel Lead Ranking Multivariate analysis Marketing Funnels 52

Convert

APRIL 12, 2022

In fact, Carreri’s pulse analysis for different industries reveals a common theme—people don’t tend to share insights about their on-site experience. A 7 figure Shopify store easily gets hundreds of thousands of visitors, but a series D B2B company would probably get ¼ of that traffic. A/B Testing vs. Multivariate Testing.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52