Terminus

FEBRUARY 9, 2023

Shortening sales cycles and boasting lower acquisition costs are things that every marketer wants to nail, and intent is the way to find in-market buyers before they enter the funnel. In other words: you’ll have a head start on landing deals before your prospects even begin to consider your competition.

Intent Data 26

Intent Data Intent Bombora Multi-Channel 26

Terminus

FEBRUARY 9, 2023

Shortening sales cycles and boasting lower acquisition costs are things that every marketer wants to nail, and intent is the way to find in-market buyers before they enter the funnel. In the absence of a crystal ball, you need help to do it well.

Intent Data 26

Intent Data Intent Bombora Multi-Channel 26

Terminus

SEPTEMBER 22, 2019

The opportunity represented by intent data is obvious : find in-market buyers before they enter the funnel by tracking their online behavior and content consumption on different websites. Additionally, the additional data that bidstream providers collect, like dwell time, is actually specific to the ad itself – not the content.

Intent Data 22

Intent Data Intent Bombora Dwell 22

Terminus

SEPTEMBER 22, 2019

The opportunity represented by intent data is obvious : find in-market buyers before they enter the funnel by tracking their online behavior and content consumption on different websites. . Additionally, the additional data that bidstream providers collect, like dwell time, is actually specific to the ad itself – not the content.

Intent Data 20

Intent Data Intent Bombora Dwell 20