Outgrow
OCTOBER 22, 2020
As a small company running an affiliate marketing business, my team and I focus on Transactional content. In fact, interactive content stats show that 51% of marketers say that online calculators are most effective in the “consideration stage” of the sales cycle. Better dwell time = better search rankings = more search traffic.
Outgrow
OCTOBER 22, 2020
As a small company running an affiliate marketing business, my team and I focus on Transactional content. In fact, interactive content stats show that 51% of marketers say that online calculators are most effective in the “consideration stage” of the sales cycle. Better dwell time = better search rankings = more search traffic.
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Outgrow
OCTOBER 22, 2020
As a small company running an affiliate marketing business, my team and I focus on Transactional content. In fact, interactive content stats show that 51% of marketers say that online calculators are most effective in the “consideration stage” of the sales cycle. Better dwell time = better search rankings = more search traffic.
Marketing Interactions
AUGUST 15, 2021
And, before you start yelling that you “have” to send everyone to sales, I’ve heard this antiquated notion shared by marketers in a variety of companies. Usually, these are sales driven companies that tolerate marketing as the fluffy cost center but don’t trust them with prospects beyond the form fill. Here’s why.
Terminus
FEBRUARY 9, 2023
Shortening sales cycles and boasting lower acquisition costs are things that every marketer wants to nail, and intent is the way to find in-market buyers before they enter the funnel. It’s baked into the job description.
Terminus
FEBRUARY 9, 2023
Shortening sales cycles and boasting lower acquisition costs are things that every marketer wants to nail, and intent is the way to find in-market buyers before they enter the funnel. And with new mandates focused on building pipeline and driving revenue—coupled with budget reductions—efficiency is the name of the game.
KEO Marketing
APRIL 28, 2017
Demand generation is a critical part of the sales process. It is the first step in the sales cycle, so a shortage of qualified prospects will affect the entire process and negatively impact revenue. How can a company ensure a steady supply of quality leads?
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