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10 Planning Tips to Prevent a Wasted Marketing Investment

Hubspot

When it comes to marketing, the most successful companies view it as an investment, not an expense. These 3 not-so-little letters may haunt your dreams if you’re not doing a great job creating it, or, may be the reason your company is enjoying tremendous growth and the perks associated with it. It’s that simple. 6) Update your website.

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Personal Knowledge Management - Pollard

Buzz Marketing for Technology

Have these coordinators create, maintain and publish Canvassing Lists (e-mail groups) with e-mail, IM, phone and other contact information for the people in these subject matter networks, so that anyone in the firm who wants to canvass people in a network can do so with one click. If you know of others, Id like to hear about them.

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How to Save the World - PKM An Update

Buzz Marketing for Technology

Have these coordinators create, maintain and publish Canvassing Lists (e-mail groups) with e-mail, IM, phone and other contact information for the people in these subject matter networks, so that anyone in the firm who wants to canvass people in a network can do so with one click. If you know of others, Id like to hear about them.

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Confessions of a CKO: What I Should Have Done

Buzz Marketing for Technology

I tend to think about KM in the context of large corporate and entrepreneurial environments, which Im most familiar with, and how their information needs dovetail with those of individual citizens and consumers. So I decided to see if I could develop a Knowledge Management model that would work for any.

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PKM and the Organization - Pollard

Buzz Marketing for Technology

As much as the idea of increasing the sharing and effective use of information and ideas is appealing to just about everyone, KM has not delivered on this promise. Many companies that jumped early onto the KM bandwagon have all but abandoned it, while many organizations that waited are now repeating the mistakes of the pioneers.

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Help! My Brand Went Viral: 12 Small Brands That Made It Big

Hubspot

Ansel's new confection really gained steam after a food blogger from Grub Street tried a Cronut and documented the experience. What happens when your company isn't even the one behind a viral sensation? "We A few months later, Christodoulou said his company "won the social media lottery. Enter: the Cronut. Image Credit: Wired.