Biznology

OCTOBER 4, 2018

William Gibson once said, “The future is already here—it’s just not very evenly distributed.” What’s more important is that you observe the present and figure out how your company can take advantage of what is possible. For B2B companies, this is critical, because most go to market by industry.

SIC 139

SIC Personalization Content Marketing Content 139

ANNUITAS

NOVEMBER 29, 2023

The major flaws in the CMO role today include: – CMOs define their remit in terms of ‘owning’ all marketing functions: Perhaps what most derails a CMO is taking a functional, top-down view of his/her remit — i.e., viewing the CMO as the ‘head of all marketing functions’ at a company.

CMO 147

CMO Positioning Marketing Analytics Tools Peer-to-peer 147

DiscoverOrg

FEBRUARY 9, 2017

Identify commonalities or strengths in current customer base and find similar companies. Identify the types of companies that are most likely to renew, or most likely to churn. Determine the kinds of companies that cost a lot or a little to support or maintain. Company Ownership Type. High or Low Spend Customers.

Ideal Customer Profiles 120

Ideal Customer Profiles Account Based Marketing ABM Demand Generation 120

B2B Marketing Directions

NOVEMBER 7, 2020

Companies in the United States will spend $63.3 Borrell used data from its periodic surveys of small and mid-size businesses, SEC filings of public companies, and a variety of other data sources. companies spent $64.3 and several types of media companies. Image Source: The Branded Content Project/Borrell Associates Inc.

Spending 68

Spending Research Content Marketing Planning 68

Online Marketing Institute

MAY 24, 2009

Trying to get a handle on Company Psychographics? Marketing in a ‘Market-driven’ company Marketing in a ‘Customer-driven’ company Marketing in a ‘Sales-driven’ company ► January ( 2 ) Marketing in a ‘Competitor-driven’ company How is your company ‘driven’?

Psychographics 40

Psychographics Work Management B2B Sales B2B Marketing 40

Martech

OCTOBER 4, 2022

Companies in every sector scrambled to adapt to the new realities. Travel restrictions, masking, and social distancing requirements spawned by the pandemic compelled B2B companies to adopt new ways of engaging with customers. billion in 2026, a compound annual growth rate of 15.7%, according to the Business Research Company.

Enterprise Management 124

Enterprise Management Marketing Management Budget Programs SIC 124

PureB2B

MAY 22, 2018

This company information includes annual revenue, capital events, market share, employee count, and growth rate. These details can help you determine whether the company is national, regional, or global. Communication between the sales and marketing teams are important, especially for B2B companies with long sales cycles.

Sales Management 62

Sales Management Sales Qualified Leads Lead Scoring Lead Ranking 62