Versium

JUNE 12, 2018

REDMOND, WA–(Marketwired – May 11, 2016) – Versium , a leading data technology company that delivers automated data technology solutions to marketing agencies and enterprises, today announced it has been selected as a “Cool Vendor” in the Cool Vendors in Retail, 2016 report by Gartner, Inc.,

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Gartner Vendors Lead Ranking Disintermediation 40

Versium

JUNE 12, 2018

As companies continue to struggle with how to find actionable intelligence from their data, Versium’s automated predictive models, built using our unique LifeData®, provide powerful insights and significant competitive advantages.”. The company hired retail veteran Todd Sherman as its new vice president of sales. Industry Recognition.

Enterprise Management 40

Enterprise Management Marketing Management Lead Ranking Disintermediation 40

The ROI Guy

DECEMBER 6, 2010

To prevent complete disintermediation of sales from the prospect’s decision making process, sales professionals must be made relevant and important again to buyers. Tom’s ROI and TCO experience began in 1993 with his first entrepreneurial venture, Interpose (acquired by Gartner in 1998).

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

OCTOBER 22, 2010

According to Peter Sondergaard, SVP at Gartner, consumerization is a significant trend that will affect enterprise IT purchasing this decade and beyond. It has also changed the way companies market. The next decade will be defined by marketers in a fight against marketing fatigue, sales disintermediation and Frugalnomics.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Marketing Automation Software 40

The ROI Guy

NOVEMBER 4, 2010

Not surprisingly, spending on company websites will increase the most, growing 43% over 2009 levels, and social network marketing is expected to increase as well, with an increase of 45% over 2009. Sales is being invited later into the decision making process and even worse, potentially disintermediated from the cycle altogether.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

6sense

FEBRUARY 14, 2022

Eric is a former Gartner and TOPO analyst who has long specialized in demand generation, digital, content, and media. In addition to helping companies create and grow new service offerings, he’s led new mobile, search, and lead-gen initiatives. Generally, every company has to find a balance that’s right for them.

Advertisements 62

Advertisements Advertising Practices Disintermediation 62

xiQ

AUGUST 8, 2015

It’s an inside-out process and CRM systems are there to provide data about progression (or not) through that company’s funnel steps — the famous “pipeline” metrics that dominate so much talk about sales. But Gartner research (see here and here ) indicates a very different contemporary buying reality.

Sales Management 62

Sales Management Work Management Marketing Management AIDA 62