Metadata

FEBRUARY 21, 2023

Her impressive resume shows previous lives taking on senior leadership roles at SalesLoft (CMO), Adobe, Marketo, Demandbase and Alyce. She’s driven by a passion for the greater good and uncovering innovative ways for companies to deliver customer experiences that capitalize on the ever-changing world of technology.

Communities 52

Communities Demand B2B Thought Leadership Peer-to-peer 52

Martech

JULY 14, 2022

This shift from a reactive to proactive marketing approach is working well for many B2B companies. Consolidation of ABM and demand gen. Another notable development among ABM vendors is the move to consolidate ABM with demand generation. The vendors respond. Rich, MRP, Madison Logic, Terminus and more. Deeper investments in AI.

Account Based Marketing 115

Account Based Marketing Enterprise Management Work Management Marketing Management 115

Customer Experience Matrix

JUNE 9, 2009

Summary: Marketo's new Sales Insight ranks prospects for sales people, based on recent Web and email activities. It lets Marketo sell seats to sales departments, which could be more lucrative than selling its core demand generation system. The moments are set up as real time triggers within Marketo.

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

ANNUITAS

APRIL 24, 2014

When I worked at Demandbase I was particularly inspired by the book and applied the cornerstone trigger event, Oakland A’s loss of player Jason Giambi to the Yankees, to B2B marketing and sales. I emailed the following to Ardath: “We need to take a similar approach to picking the companies we are going to pursue.

Account Based Marketing 100

Account Based Marketing DemandBase Demand Generation Work Management 100

WebMarketCentral

MARCH 3, 2009

Marketing automation software vendor Marketo today announced the launch of its Marketo Lead Management 3.0 Pricing starts at $1,500 per month and the company now has more than 150 midmarket and enterprise customers. Pricing starts at $1,500 per month and the company now has more than 150 midmarket and enterprise customers.

Enterprise Management 20

Enterprise Management Marketo Marketing Management LEADSExplorer 20

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. Synchronizing prospect and opportunity databases is key.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

SalesIntel

APRIL 2, 2024

Sales intelligence tools enable businesses to collect and deploy sales intelligence in their overall go to market and demand generation strategies, largely eliminating tedious and manual methods with intelligent, automated and highly accurate processes. Start by understanding your business’ scale, needs and usage.

Zoominfo 52

Zoominfo Top of Funnel Enterprise Management Marketing Automation Services 52