Companies Demand Generation Agencies Jigsaw Marketing Leads 
Customer Experience Matrix
AUGUST 13, 2013
As I noted in a post last year , there is a universe of specialized marketing automation systems for companies that sell through channel partners. Its particular strength comes from sending follow-up email surveys directly to leads to find out what happened: were they contacted by the channel partner? did they eventually buy?
Digital B2B Marketing
JUNE 26, 2012
A best practice guide, vendor comparison, industry perspective and even a sell sheet have been lumped under the heading of whitepaper by many marketers. Depending on the definition, the cost of a lead may be 50 cents or $1,500. If you are talking about leads and lead generation, setting the definition is critical.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Customer Experience Matrix
OCTOBER 19, 2010
It’s harder every day for a new company to enter the business-to-business marketing automation industry. Of the three classic competitive strategies – low price, great service and innovative products – there are plenty of low price options and leading vendors work aggressively to help their clients succeed.
The Point
DECEMBER 16, 2011
Most list rentals make available a wide range of select criteria, enabling you to target prospects by job title, company size, etc. Rented lists can be expensive (50 cents per name and up), however, and for one-time use, it takes a very successful campaign (or a very large average deal size) to generate a respectable ROI.
Customer Experience Matrix
DECEMBER 8, 2011
The features fell into four broad categories: • Basic posting and sharing: the most common features and the simplest level of social media marketing. Social media monitoring: watching social media for mentions of the company or other topics and responding when appropriate.
Online Marketing Institute
JULY 31, 2009
B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. All thoughts are welcome!
Online Marketing Institute
JULY 31, 2009
Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.
Expert insights. Personalized for you.
120 
Let's personalize your content