Email Lists: Should You Rent or Buy?
The Point
DECEMBER 16, 2011
Most list rentals make available a wide range of select criteria, enabling you to target prospects by job title, company size, etc. Rented lists can be expensive (50 cents per name and up), however, and for one-time use, it takes a very successful campaign (or a very large average deal size) to generate a respectable ROI.
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