Biznology

MAY 28, 2014

Are you happy with the quality of the information in your marketing database? A new report from NetProspex confirms: 64% of company records in the database of a typical B2B marketer have no phone number attached. Pretty much eliminates phone as a reliable communications medium, doesn’t it? Probably not.

Data Hygiene 80

Data Hygiene B to B Marketing Analytics Tools Ideal Customer Profiles 80

Biznology

FEBRUARY 28, 2014

Early on, I stumbled upon an anonymous blog that reports on the most egregious of these emailers, and connects them to unscrupulous spammers tracked by Spamhaus. It’s pretty hilarious to learn that many of these data sellers are complete fakes, sending identical emails from fake companies and fake addresses.

B to B 80

B to B Data Hygiene Marketing Management B2B Sales 80

Biznology

JANUARY 30, 2015

Data entered by our sales people ends up as mush in our database. That may be okay for the rep, but it’s not okay for the company. Here’s the best practice: Create a centralized data input group. The bonus: these two parties will team, build a valuable relationship, work together well, and improve data quality.

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

Customer Experience Matrix

MAY 15, 2011

Cons: • Many companies don’t have the resources to handle very large volumes of data. Lack of Metadata about data sources. • No real experience with merging multiple data sources with different element codes and timeframes. Data hygiene can be an issue if you are working with a data set that is new to your organization.

Data Hygiene 120

Data Hygiene Stats Conference Work Management 120

Biznology

MARCH 6, 2015

This could be an email sign-up, or a piece of gated content–like a white paper or research report–in exchange for providing important data elements like name, title, company name, address, phone, and email. Second, use the IP address to identify the company from which the visitor arrived.

De-duplication 80

De-duplication B2B Marketing Work Management Marketing Management 80

Biznology

DECEMBER 26, 2012

I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013. My topics include Facebook, content marketing, personal branding, and data hygiene—certainly an eclectic mix. Renewed interest in data hygiene. Invariably, 30% of the hands go up.

B2B Marketing 80

B2B Marketing Data Hygiene Planning Paid Search Agency 80

The Point

DECEMBER 15, 2020

Consider directing non-responsive leads to a subscription management page or subscriber preference center that provides options for how often they hear from your company, or allows them to identify specific areas of interest, empowering you to deliver more relevant content (and drive higher engagement.).

Lead Scoring 162

Lead Scoring Lead Ranking Leads Lead 162