Tomorrow People

MAY 24, 2022

Launching a new product is just the beginning. So, you’re close to launching a new product. But now that you finally have a set product launch strategy in place, is it time to kick back and celebrate? First off, it’s important to keep in mind that an effective product launch doesn’t just revolve around a single event.

Webinar Metrics 177

Webinar Metrics Product Marketing & Strategy Paid Search Agency 177

Tomorrow People

OCTOBER 3, 2017

You need to understand your ideal customer for each piece of content. Conduct in-depth research to build a picture of who your key customer is, filling in as many details as possible including their industry, business frustrations, age, gender, professional level, even their hobbies, likes, dislikes and habits. Venture Beat.

Advertising Agencies 239

Advertising Agencies Paid Search Agency Ad Agencies Content Marketing 239

Tomorrow People

APRIL 12, 2013

But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost. However, we found that their capabilities were either irrelevant or lacking when it came to B2B activities like lead generation, conversion tracking and publishing on LinkedIn groups.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Tomorrow People

APRIL 12, 2013

But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost. However, we found that their capabilities were either irrelevant or lacking when it came to B2B activities like lead generation, conversion tracking and publishing on LinkedIn groups.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Tomorrow People

MARCH 21, 2012

This is surprising at a time when £1 in every £10 is spent online (Source: Office of National Statistics) and when 78% of internet users conduct product research on the internet (Source: Hubspot). While most companies see their website as having a role in their business, many still only use it to only a limited degree.

Design 120

Design Marketing Websites Marketing Automation Services Top of Funnel 120

Tomorrow People

SEPTEMBER 1, 2022

It’s time for B2B organisations to finally move beyond just publishing content. For years, B2C companies have readily embraced the art of storytelling. Why is storytelling important for B2B companies? If done right, it can even serve as a basis for effective customer acquisition and retention. And it paid off.

Storytelling 156

Storytelling B2B Marketing Work Management Marketing Management 156

Tomorrow People

SEPTEMBER 1, 2022

It’s time for B2B organisations to finally move beyond just publishing content. For years, B2C companies have readily embraced the art of storytelling. Even though facts can be very persuasive when you’re promoting your product (especially in a business-to-business context), stories are ultimately what people resonate with.

Storytelling 156

Storytelling B2B Marketing Work Management Marketing Management 156

Tomorrow People

SEPTEMBER 27, 2022

When looking out for real-life examples of go-to-market strategies, you may find it tempting to mimic what successful established companies are currently doing. However, this is a mistake, as startups and mature companies have very different goals and priorities. Why do startup companies need go-to-market (GTM) strategies?

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Tomorrow People

SEPTEMBER 27, 2022

When looking out for real-life examples of go-to-market strategies, you may find it tempting to mimic what successful established companies are currently doing. However, this is a mistake, as startups and mature companies have very different goals and priorities. Why do startup companies need go-to-market (GTM) strategies?

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Tomorrow People

NOVEMBER 7, 2017

So in 2018 and beyond, these are some of the key skills content teams will need to have: Video production and editing. Audio editing and production. Another brand using Alexa to deliver audio content is pet care company Purina. 277,000 tweets are published. Social media goes from sharing platform to publishing outlet.

Marketing AI 276

Marketing AI Marketing & Strategy Marketing Strategy Trends 276

Tomorrow People

FEBRUARY 27, 2018

Content production is a process , with an orderly progression from A to Z. If you can sum up your product benefit in a single sentence, let them know. If you know anecdotal stories about how customers used it, tell the tale. That said, it’s often people in your company who bring your offerings to life for our writers.

Paid Search Agency 176

Paid Search Agency Advertising Agencies Work Management Ad Agencies 176

Tomorrow People

NOVEMBER 21, 2022

Note: This article was originally publish in January 2018 and has been updated for comprehensiveness. In 2018, I mentioned some of the key skills content teams will need to have going forward: Video production and editing Graphic design and illustration Audio editing and production Digital content creation Were my predictions correct?

Marketing AI 156

Marketing AI Paid Content Marketing & Strategy Marketing Strategy 156

Tomorrow People

NOVEMBER 21, 2022

Note: This article was originally published in January 2018 and has been updated for comprehensiveness. In 2018, I mentioned some of the key skills content teams will need to have going forward: Video production and editing. Audio editing and production. Video production and editing. Audio editing and production.

Marketing AI 156

Marketing AI Paid Content Trends Marketing & Strategy 156

Tomorrow People

OCTOBER 16, 2012

a company''s website is the key to their entire business." – Marcus Sheridan, Marketing Speaker. Inbound marketing - where customers find your website because they were looking for it - has been shown to cost 62% less per lead than traditional, outbound marketing - where customers are shouted at with pushy advertising.

Marketing Websites 120

Marketing Websites Web 2.0 Word of Mouth Lead Scoring 120

Tomorrow People

OCTOBER 16, 2012

a company's website is the key to their entire business." – Marcus Sheridan, Marketing Speaker. Inbound marketing - where customers find your website because they were looking for it - has been shown to cost 62% less per lead than traditional, outbound marketing - where customers are shouted at with pushy advertising.

Marketing Websites 120

Marketing Websites Web 2.0 Word of Mouth Lead Scoring 120