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Cintell

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17 Things High-Performing Companies Do to Optimize Their Buyer Personas

Cintell

Survey tools are used to identify and validate persona research for both customer and non-customer communities. In addition to internal CRM data insights, extensive external data sources are used to augment internal data, this may include personality attributes, professional details, social indicators, education level, income, and more.

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Habits of Customer-Centric Marketers: Q&A with Erika Goldwater

Cintell

We tapped into the growing Cintell community for perspective from the front lines of customer-centric marketing. At ANNUITAS Erika manages all aspects of marketing including demand generation, content marketing, social media and public relations helping to build pipeline and drive results for the ANNUITAS team.