ViewPoint

MARCH 6, 2014

Social media marketing is now precariously ensconced as a more-or-less mainstream marketing channel. Companies try to dutifully engage with customers and prospects on all the main social channels, plus as many of the secondary ones as possible. After all, content is the “fuel” that drives the social media engine, right?

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

ViewPoint

SEPTEMBER 27, 2012

Social media integration. Social Media: The Rise of the Social Buyer in the Complex Sale. Dave says social media has a very important role, and it’s growing. Out of that group, about 70% to 75% said social media was useful or very useful. The social buyer is real and tends to be younger.

Organization 120

Organization Work Management Marketing Management Marketing Budget 120

ViewPoint

SEPTEMBER 26, 2011

Paul is a speaker, writer and B2B social media strategist. His latest book is Social Marketing to the Business Customer , co-authored with Eric Schwartzman. There’s a lot of gold to mine on Facebook, however, if you know your objectives and how the community works. Graphic credits: Ignite Social Media

Facebook 120

Facebook B2B Marketing Planning B2B 120

ViewPoint

JUNE 8, 2012

Click to start video at this point —Asked about what companies are thinking and doing about satisfying their customers in 2012, Ginger notes the combination of the current economy and customers having social media megaphones means companies can’t hide from what customers are saying anymore. Buying cycles are changing.

Marketing Automation Services 120

Marketing Automation Services Top of Funnel Paid Search Agency Mobile Marketing 120

ViewPoint

MARCH 13, 2014

Nick Stein, SVP of Marketing at Vision Critical Vision Critical is the world''s leading provider of insight communities, currently supporting over 650 brands worldwide. Social media and inbound sales are like the icing on the cake, she said. The cake still consists of the tried and true standby media channels.

Lead Ranking 120

Lead Ranking Social Marketing Paid Search Agency Leads 120

ViewPoint

JANUARY 9, 2014

Jamie Turner | 60 Second Communications. Social Media Marketing is an effective lean gen channel for B2C but not as much for B2B. I look forward to hearing and sharing your thoughts with our ViewPoint community. Consistency is essential. And today, that consistency needs to reach across channels. Reader, what say you?

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Scoring Lead Ranking 120

ViewPoint

MAY 2, 2012

Social Media: What's Hot? Click to start video at this point — Paul notes social media going mainstream is hot. Social media is becoming an integral part of the marketing mix for companies looking to grow their presence with both business and consumer clientele. It's got to be a solid budget item".

Social Media 120

Social Media BtoB Media Inbound Marketing 120