Marketing Insider Group

MARCH 25, 2013

Lee is the author of Optimize : How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. In 1997 I started working for a company that sold websites specialized for certain vertical markets. TopRank started as a product/service that we offered in conjunction with public relations services.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning B2B Thought Leadership 100

Biznology

OCTOBER 4, 2011

Image via Wikipedia. Mashable and TechCrunch have a very vertical audience, however sizable though it may well be. Since we don’t have a strong vertical, we don’t know who we’re going to need to engage in the A-list at any one time. I had breakfast with John Bell of Ogilvy a number of years ago. They take time.

Long Tail Marketing 80

Long Tail Marketing Blogger Outreach Verticals 80

Biznology

OCTOBER 25, 2011

Image via Wikipedia. They supported the seasonal messaging with direct mail outreaches as well as daily updates shared via Social Media to their followers and friends on Facebook and Twitter. In our case, we garnered over 1,800 earned-media-mentioned annually in support of their other efforts.

Blogger 80

Blogger Internet Marketing Outgrow Paid Search Agency 80