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Why Video Should Play a Vital Role in Your Content Marketing Strategy

Kapost

Related: How to Build Video Into Your Content Marketing Strategy. Why Video Rules the Content Marketing Roost. When it comes to promoting a product or service, video stands out in an online marketing space that’s cluttered with words. Forrester estimates that a 60-second video has the same value as 1.8 Don’t stop.

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The Challenges in Adoption of Marketing Technology « The Effective.

The Effective Marketer

Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology. Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments.

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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

The power of marketing automation is the ability to target your marketing database with specific content based on their behavior and stage in the purchasing process. How you decide to work with it will determine whether you succeed or fail. You can follow any responses to this entry through the RSS 2.0 United States License.

Planning 100
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Email Design Review Gallery « The Effective Marketer

The Effective Marketer

What I Don’t Like: The ‘download’ button with the Forrester logo on top and right next to the image looks a bit out-of-place, maybe it’s just me? Design #7 Email Sender: Omniture Email Title: A Recipe for Relevance What I Like: Clean, nice looking header containing image of the whitepaper and download button.

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Is Your Social Strategy Proactive or Reactive | Social Media.

Convince & Convert

If you’re trying to gain customers, your social program is more about content creation, influencer identification, and virality. Brand communities, contests, most social listening, and non-promotional tweeting fits into this category.

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Upcoming Marketing Conferences « The Effective Marketer

The Effective Marketer

So here you go, this is the list of marketing events and marketing conferences coming up (US only) for the first half of 2011. This entry was posted on Thursday, February 3rd, 2011 at 10:05 am and is filed under Email Marketing , Marketing Training , Online Marketing , Social Media. United States License.

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copywriting that sells: powerful copy is easier than you think

The Effective Marketer

This entry was posted on Sunday, July 5th, 2009 at 9:43 pm and is filed under Communication , Online Marketing. If you are an experienced copywriter, what resources do you use that you recommend others? You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site.