Chris Koch

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How Facebook’s privacy disasters will change B2B marketing

Chris Koch

Have you ever noticed that your Facebook profile page looks like one of those horrible qualification forms that we make our customers fill out? If you go to Facebook and look at your profile, your immediate reaction is going to be that it’s asking for too much information. come at a price. This is a disaster if you ask me.

Privacy 100
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Three steps for B2B marketers to build a personal social media presence

Chris Koch

You stand a better chance of learning more about how to accomplish your goals at work if you can engage with a community of people that face all the same challenges you face. To me, it’s the missing link between monitoring blogs and connecting with people through social networking sites like LinkedIn and Facebook.

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How to use social media for B2B

Chris Koch

Take an active role in facilitating and managing conversations, such as creating a blog or community. Some monitoring tools let you segment the different types of social media to determine where conversations are happening—such as blogs vs. Facebook. See the distribution of conversation. Trend the conversation. Reuse and re-purpose.

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3 factors in winning the social media horse race

Chris Koch

Some say G+ is dead in the water because it hasn’t generated the mad rush that Facebook did and that growth and use is already starting to slow. The argument is essentially that we’ve screwed up everything in Facebook and G+ is our social media morning after pill. There are only two types of relationships in social networking.

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3 factors in winning the social media horse race

Chris Koch

Some say G+ is dead in the water because it hasn’t generated the mad rush that Facebook did and that growth and use is already starting to slow. The argument is essentially that we’ve screwed up everything in Facebook and G+ is our social media morning after pill. There are only two types of relationships in social networking.

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Want to know which social media tool to bet on? Look at their relationship models.

Chris Koch

Will it be Facebook or MySpace? Analysis that looks at the concept of the different social media tools as “technology platforms” adds a little more clarity—as in, Facebook could win because it has the largest number of users and therefore, like Microsoft Windows, it could emerge as the de facto monopoly in social media.

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Want to know which social media tool to bet on? Look at their relationship models.

Chris Koch

Will it be Facebook or MySpace? Analysis that looks at the concept of the different social media tools as “technology platforms” adds a little more clarity—as in, Facebook could win because it has the largest number of users and therefore, like Microsoft Windows, it could emerge as the de facto monopoly in social media.