Lenny's Newsletter

SEPTEMBER 5, 2023

When joining communities, focus first on adding value to the community. Art by Natalie Harney. Let’s jump right into it. That’s why they work. In B2B, it always starts with hand-to-hand combat. Also, major shoutouts for First Round Capital. For your first set of customers, trust is the key. But it worked.”

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Lenny's Newsletter

AUGUST 29, 2023

community) Try to get super -specific and super -narrow with your ICP. ” — Tomer London , co-founder and CPO The founders of Gong landed on three highly nuanced attributes: “We tried to narrow it down as much as possible. Art by Natalie Harney. 1,000-5,000 employees) Job title (e.g. Almost comically narrow.

Ideal Customer Profiles 93

Ideal Customer Profiles Profiling CPO Co-Registration 93

Metadata

APRIL 8, 2024

Seriously: our lead-to-conversion rate increased by 15X and our cost per opportunity (CPO) went from $40k to $800. Remember: Our lead-to-conversion rate went from around 2% to more than 30%, while our CPO went from $40k to around $800. Our incentivized demo ads are a perfect example of that. I was instantly hooked. Absolutely.

Cost per Lead 52

Cost per Lead CPO B2B Marketing Advertising Agencies 52

SendX

NOVEMBER 8, 2019

And ideally, you want them to take an action off the back of them – whether that’s clicking through to your latest blog post or signing up for a product demo. Every year, the lightbulb community flocks to LightBulbCon , the industry’s must-attend networking event. You want people to read your emails, right?

Open Rate 255

Open Rate Practices Best Practices CAN-SPAM 255