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How to optimize your marketing budget: Do more with less

Sprout Social

You’ll need a plan to address top budget concerns to provide clarity and control over every dollar spent. The advertising team may not know what the content team is doing and the PR team is unaware of what the customer marketing team is up to. Managing social media and other marketing channels in this economy can be challenging.

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What You Can Learn From Taylor Swift’s New Album Instagram Teaser Campaign

Convince & Convert

Align this with insights from your social media communities on their top wishes and questions to aid in your decision making. Regardless of which approach your select, it is critical to ensure that all external communications (e.g. PR, marketing, web, customer care) are aligned on the same announcement timeline and flow.

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Crisis Management and Recovery: How to Prepare a Content Strategy for Business Continuity and Contingencies [Ebook]

ClearVoice

Being prepared and communicative is essential during a time of crisis. Please reach out to our team of experts at ClearVoice to assist with planning, creating, and writing a plan that you can effectively implement and apply to your content strategy. Ensure your company has a plan.

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Best Practices When Requesting Ideas and Pitches From Creatives

ClearVoice

Even better if you can provide some project specifics, i.e.: “We are planning our next three issues of the digital magazine. Do… Accept a pitch contingent on the candidate modifying it based on your specific parameters and needs. Review previous success without fishing for free future plans.

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The complete crisis management guide for marketing leaders

Sprout Social

However, an effective crisis communication strategy can help your company plan for a worst case scenario and emerge with your reputation intact. While we hope any crisis management plan will remain in storage and never used—preparation is key. The hack was a PR nightmare for 23andMe. The incident had a knock-on effect.

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7 creative Ways to Use Social Media for PR

Sprout Social

There are many ways to use social media in your PR strategies. The purpose of PR is to have as much positive coverage on your company as possible and as often as possible. With all that being said, here are seven creative ways to use, content marketing, blogging and social media for PR: 1. Use Influencer Marketing to Help PR.

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The Ultimate Guide to Marketing Jobs

Hubspot

Whether you’re writing a business plan or a campaign brief, being able to creatively spell out your vision is a must in the marketing field. Growth marketers work with a variety of media and teams, including but not limited to SEO and SEM, social media, PR, and email. In today’s world, grabbing consumers’ attention isn’t very easy.