Sprout Social

APRIL 9, 2024

In October 2023, I interviewed for a VP of Social and Content Strategy role for a very well-known and established brand. The recruiter paused to collect their thoughts and replied, “The CMO is very passionate about social media so I think you’ll find they’ll be actively involved in your day-to-day.” To me this was a red flag.

CMO 92

CMO Top of Funnel Thought Leadership Marketing Funnels 92

Sprout Social

OCTOBER 16, 2023

Brand authenticity It’s easy for brands to default to hopping on timely trends and challenges or creating a social-specific brand voice because it aligns with the zeitgeist. The apparel brand offers a vintage Y2K collection and an affiliate program. But at the end of the day, everyone is seeking brand authenticity.

Brand Identity 115

Brand Identity Branding Marketing AI Social Media 115

Buffer

FEBRUARY 21, 2023

When we were first getting started as a student club in 2009, I remember initially struggling to get my peers to join. Now, in 2023, we have 80,000 followers across our social networks and 5,800 in our closed communities. We created a Google Form to collect nominations. Again, this was surprisingly simple to launch.

Brand Identity 88

Brand Identity Branding Press Peer-to-peer 88

Single Grain

JULY 5, 2023

Updated July 2023. To enable GPT-4 to generate content that accurately represents your company and aligns with your brand voice, you’ll need to provide detailed information. Define Your Brand Voice: Is your company professional, casual, fun, serious, youthful, mature, etc.? so it can write on your behalf accurately.

Marketing AI 52

Marketing AI CMS Development Campaigns Planning 52

CoSchedule

FEBRUARY 27, 2023

Get multiple voices writing on your blog. Whether they’re discussing the United Nations partnering with students to build better public spaces using Minecraft , or a wallpaper company revolutionizing a “boring” product , they excel at publishing compelling content like what you’d find on a leading non-branded blog.

Creativity 98

Creativity Examples Work Management Marketing Management 98

Single Grain

JULY 21, 2020

History: Dropbox was founded by MIT students Drew Houston and Arash Ferdowsi in 2007 after Drew constantly forgot to bring his USB flash drive to class. Apart from text and voice messages, it also allows for voice and video calls. 93% of C-suite executives are adopting or planning to adopt cloud SaaS. 11) Whatsapp .

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94