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5 Ways to Engage Subject Matter Experts in Content Marketing

Content4Demand

OCTOBER 9, 2018

In working with our clients and our own SMEs, we have found these five things can help to improve relationships with these experts and get them excited about participating in content projects. The role of the SME in content creating is to be a specialist, so give them the spotlight and let them shine.

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SME Content Marketing Planning Content 40
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Year-end Blog Roundup: Most Popular Blogs of 2018

DiscoverOrg

DECEMBER 26, 2018

This popular blog was written by our SVP of Data & Research and SME Derek Smith. They cut your calls short. Take me off your call list!” isn’t the response you’re looking for to your cold call – read this blog. Don’t miss Smith’s follow-up post: How to Avoid the SPAM Trap ! How to Sell to the CMO.

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Intent Data CAN-SPAM CMO SME 120
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