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Seven Ways B2B Tech Buying Behavior is Changing [Research]

Webbiquity

Buyers now consistently rely on five top sources of information–yet vendors typically concentrate on only two of these. As shown in the Venn diagram below, there is a mismatch between the top information sources used by tech buyers and the top tactics B2B marketers focus on.

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Technographics: A Guide to What, Why and How

PureB2B

These days you can’t just subsist on demographic and firmographic information anymore. For instance, your business might find that your biggest clients are using marketing automation software like Marketo or Eloqua. Cold call surveying is the oldest trick in the data collection book. Technographic data can fill that void.

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Perspective on the B2B Demand Generation Benchmark Survey Report

KoMarketing Associates

Software Advice’s Managing Editor Ashley Verrill shared some of the charts and information highlighting results of the survey. This post looks a bit deeper at some of the supporting charts and information realized based on survey responses. Check out the following chart for further information.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. Users can query this widget to find out more about these visitors and decide if they want to purchase full business contact information. Among other stuff.

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Sales Pipeline Radio, Episode 158: Q&A with Jamie Shanks @jamietshanks

Heinz Marketing

I’ve learned this lesson, actually, through Jill Rowley , so Jill Rowley, the tenth employee at Eloqua in the year 2000. She’s a partner in our firm and a mentor, and she talked about the first five years that she was a sales professional at Eloqua, it was like beating her head against a desk.

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Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. From Content to Customer by Eloqua & JESS3. View more presentations from Eloqua. You mentioned Eloqua at the beginning of the call. ” How about dinner and a movie first, right? Very little.

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Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. From Content to Customer by Eloqua & JESS3. View more presentations from Eloqua. You mentioned Eloqua at the beginning of the call. ” How about dinner and a movie first, right? Very little.